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The Purpose20 is a series of case studies on the top 20 businesses of 2020 pioneering in purpose. The businesses shortlisted, in no particular order, have proven their unrelenting commitment to impact by supporting their values and claims with tangible action and, in so doing, all enjoy a distinct competitive edge in the markets they occupy. In this E-book, we provide key actionable take-aways on how to build a business with purpose at its core.